Most organizations that run predictive analytical models are struggling to convert their insights into actions, deterring them from creating significant impact on the business. Their marketing departments implement traditional campaign-based programs relying on only a limited understanding of their customers. They don’t know every data point that makes up their customers on an individual level – from behavioral to contextual information – causing a lack of relevancy and personalization.
It’s time to disrupt the ineffective tactics of business actions and customer engagements existing far away from data and the insights they generate. This webinar shows you how to get more out of your marketing to deliver highly relevant customer experiences and interactions by using your customer data in the most impactful ways. Make sure your messages hit the right person, at the right time, and through the right channel – a completely customer-centric approach.
In this webinar, Steven Noels, CTO and Co-Founder of NGDATA, and Dr. Michael Zeller, CEO of Zementis, give you the tools you need to develop a deeper understanding of your customers, improve the predictive performance of your analytical models, and ultimately, improve customer engagement.