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EMC PMML ADAPA peer reviewed KDD 2011 – In-Database Predictions using PMML

In this paper, jointly written by Pivotal/Greenplum and Zementis, we describe how PMML, the Predictive Model Markup Language, enables embedding advanced predictive models directly into the database or the data warehouse, along side the actual data to be scored. More importantly, we shows how one can easily take advantage of highly parallel database architectures to efficiently derive predictions from very large volumes of data.

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