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SAP – Big Data Analytics Guide 2012: Embracing a Standard for Predictive Analytics (pages 48-50)

Big data is driving the rapid adoption of data mining and predictive analytics across all industries. While collecting and using data to make better decisions and understand customer behavior has historically been complex and expensive, it is becoming more standardized and affordable as the market matures. The Predictive Model Markup Language standard, or PMML, is one of the key reasons. Please review the article we wrote on Big Data and PMML for the SAP – Big Data Analytics Guide. See our article on page 48.

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