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What is PMML? Explore the Power of Predictive Analytics and Open Standards

In this article written for the IBM developerWorks website, Dr. Alex Guazzelli gives an overview of the Predictive Model Markup Language (PMML) standard. As highlighted in the article, predictive analytics is an integral part of our daily lives. At this very moment, predictive solutions are busy at work, monitoring financial transactions for fraud and abuse, recommending movies and other products, or selecting the next best offer you will get from your favorite store. While predictive analytics can pinpoint an outcome before it actually happens, open standards such as PMML are key ingredients for ensuring that the building and deployment of predictive solutions is application independent and so agile and transparent.

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